“99% Invisible” Blows Kickstarter Goal Out of the Water
99% Invisible is, by far, our favorite radio show on architecture and design. Although, granted, there aren’t that many. As Roman Mars. the show’s host and producer, admits : ”since these are disciplines usually appreciated through the eye, you might be thinking: well, that’s the stupidest idea I’ve ever heard. Fair enough. It turns out [though], I don’t need pictures to talk about design, [. ] I like making stories that tell us about who we are through the lens of the things we build.”
Despite being an auditory medium (and a low-budget project, sponsored by KALW and AIA San Francisco. but produced in Mars’ garage), the show
works because it gets to the heart of any design project: its story .
Well, it turns out we’re not the only ones into Mars’ quirky approach (Aside: if you are too, stay tuned, we’ll be interviewing him for our Disruptive Minds series next week). After launching a modest Kickstarter campaign to help offset costs, a goal promptly smashed in 24 hours, Mars upped the ante. But not to a price tag. Rather, he wanted a show of support. 5,000 backers.
The results for this little-show-that-could were nothing short of extraordinary.
Read More about 99% Invisible’s Kickstarter Campaign. including the very cool design prizes that went with it, after the break…